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Creating Gmail Ads The nice thing for using Gmail ads is the fact that they’re expendable. With a simple click, the ads expand into an email sized ads that include images and videos and could be used at the same time in meeting goals in marketing and advertising. As soon as someone has expanded your ad, any clicks onto your content will be free. You will be able to know how to make Gmail ads using templates and then, set a bid for them by reading this article. Most of the sophisticated types and features of targeting are also compatible to Gmail ads. In order to protect the users, you’ll notice that some of the Gmail ads are not compatible with other features of AdWords. When you are creating ads, always remember points similar to your campaign type, incompatible targeting, the placement of other than Gmail, custom affinity audiences, remarketing lists, content keywords, bidding which users are allowed to use offline conversions and bid modifiers, content, frequency capping, 3rd parties and final URLs. You should create a campaign or an ad group that’s intended only for Gmail ads and with non-Gmail or separate Gmail accounts, you may do the following:
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Number 1. Set up targeting specific for the Gmail ads similar to domain targeting which shows your ads to people who get emails from a certain website.
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Number 2. Avoid adding targeting that are incompatible mistakenly to ad groups or to campaigns which contain Gmail ads. The main reason behind this is that, your ads isn’t going to run when you add an incompatible targeting. Number 3. Make it a point that you’re evaluating the performance of your Gmail ads to be able to check where you’re falling behind, what you are doing right and so forth. In targeting your ads to the right market, there are actually a number of ways on how to do it. Following are types of targeting that may be used for Gmail ads. By using the list of customer emails from those who’ve provided their email to your firm, you can create a customer match audiences. And based from your customer match audience, you can use the same audience to be targeted. In the audience keyword targeting section, you may either add domains or keywords. This can help you to reach people with domains or specific keywords into their inboxes. When it comes to Gmail ads, keyword matching type is set automatically as broad match. With regards to domains, this can be used in order to target or even to exclude users who have received emails from a certain company and at the same time, it should be entered as keywords.